
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Fun Fact! When exposed to sunlight or UV-light, mushrooms can produce vitamin D.
Fun Fact! Like humans, when exposed to sunlight, mushrooms can produce vitamin D. Ergosterol, the mushrooms’ plant sterol, converts to vitamin D when exposed to sunlight or a sunlamp.
Source: American Mushroom Institute. Mushroom Facts. Accessed June 17, 2026.






