Tate & Lyle IFT 2022 booth to feature interactive kitchen and product prototypes

The booth will feature product prototypes and a fully functional interactive prep kitchen modeled after Tate & Lyle's “Collaborate at Home Kitchen.”

Tate & Lyle (London, UK) will be exhibiting at booth #S-0600 at this year's Institute of Food Technologists (IFT) First (Food Improved by Research, Science and Technology) Annual Event and Expo, taking place in Chicago, IL. The booth will feature a fully functional interactive prep kitchen – modeled after its “Collaborate at Home Kitchen” – where attendees can experience the kitchen from an end-consumer perspective by opening cupboards and refrigerators to see products that contain Tate & Lyle ingredients.

“We are thrilled to be back at IFT live and in person,” said Jessica Wilford, head of category development and planning, North America, in a press release. “We will have experts on hand in every category—beverages, dairy, soups, sauces, dressings, bakery and nutrition—so that visitors to our booth can discuss in depth how partnering with Tate & Lyle creates innovative solutions to meet consumer needs for tastier and healthier food.”

Additionally, Tate & Lyle will be showcasing a number of product prototypes featuring its ingredients:

  • A gluten-free pizza will feature the company’s newly acquired brand of Artesa Chickpea Flour in the crust to help showcase the ingredient’s versatility.
  • A 50% sugar reduced frozen virgin margarita will feature the company’s Dolcia Prima Liquid Allulose and Tatsteva M Stevia Sweetener to replicate a full-sugar sensory experience.
  • A reduced-sugar cinnamon oat soft serve sundae with a cinnamon crunch topping for dairy solutions with fiber fortification will feature Tate & Lyle’s Claria Functional Clean-Label Starch and Promitor Soluble Fiber.