Radicle Science unveils new health impact tracker

Image | adobe.stock/Panuwat

Radicle Science, an award winning healthtech B-Corp, announced in a recent press release that the company was getting involved with health impact tracking.¹ The health tracker called “Journey” was created on the same Proof-as-a-Service technology platform that has been used with clinical trials. The device is anticipated to be the “first health impact tracker for wellness brands.”¹ It will be used to collect real-world evidence on how individual health is affected by beverages, supplements, and functional foods.

As mentioned in the press release, Journey will have the ability to interact with consumers’ post-purchase. This will allow them to be able to track their health more easily and offer them the option to personalize “visualizaitions” of their health progress.¹ Brands will be able to have purchasing consumers enroll in Journey through a QR code or a unique link.

“From steps and heart rate to weight and sleep, two-thirds (66%) of Americans ² are regularly tracking at least one health metric. However, we aren’t tracking a factor that 92% of users³ agree is essential for maintaining health—the impact of wellness brands. Until now,” said Radicle Science co-founders Pelin Thorogood, MBA, Executive Chair, and Jeff Chen, MD, CEO.¹ “Today’s consumers want more than promises—they want proof. Journey by Radicle Science empowers individuals to see for themselves how wellness brands work for their unique bodies, while brands gain the insights needed to foster deeper, personalized connections with their target audience.”

“We want to help our customers understand better how our products deliver meaningful results week by week in their personal journey with our products,” said Ilan Sobel, CEO of BioHarvest Sciences.¹ “That’s why we’re excited to offer Journey to our customers. Starting this March, VINIA customers will be able to track their health progress and see firsthand the personalized impact of our products. This innovative tool will provide real-time insights into how our products benefit each individual, while giving us invaluable data on usage and health outcomes that will help refine and innovate our offerings. We believe Journey will be an invaluable asset in delivering personalized wellness solutions for our customers.”

They Journey tracker works by gathering the demographics of consumers and analyzing their baseline health. Additionally, it will send consumers regular reminders to use the product and over time keep track of the usage and health progress. To encourage engagement with Journey, each time a consumer logs in data, they will receive automatically “individualized visualizations of real-time changes in their health.”¹ Eventually as consumer’s wellness path winds down, consumers will be given a personalized health report. According to the press release, this has helped with loyalty and trust and pilot brands have witnessed a 20-30% increase in repeat purchases. Journey also provides brands with behavioral and perception information which helps them orchestrate marketing strategies and how to position their products.

Attendees interested in learning more will be able to visit Radicle Science at Booth# 3145 at Natural Products Expo West 2025 taking place in Anaheim, CA, March 5-7, 2025. At the booth, attendees will be able to sign up for an “exclusive” three-month complimentary subscription to the Journey health tracker.

References

1. Radicle Science. Unveiling journey by Radicle Science: Latest Innovation from the award-winning Healthtech Pioneer https://www.prnewswire.com/news-releases/unveiling-journey-by-radicle-science-latest-innovation-from-the-award-winning-healthtech-pioneer-302389459.html (accessed Mar 5, 2025).
2. Nguyen, H. Americans embrace self-monitoring: A look at app-based health tracking habits https://business.yougov.com/content/49119-americans-health-tracking-habits-2024 (accessed Mar 5, 2025).
3. Access Infographics. Three-quarters of Americans take dietary supplements; most users agree they are essential to maintaining health, CRN Consumer Survey finds https://www.crnusa.org/newsroom/three-quarters-americans-take-dietary-supplements-most-users-agree-they-are-essential (accessed Mar 5, 2025).