PLT and the Evolution of Active Nutrition Consumer Trust

Steve Fink, Vice President of Marketing at PLT Health Solutions, explains how consumer expectations have shifted toward science-backed ingredients that are easy to consume, citing a younger, savvier demographic that performs independent research on labels. PLT’s focus is on providing convenient, palatable ingredients that deliver quick benefits and offer flexibility for modern applications like gummies, stick packs, and RTDs. As an example of this success, Fink highlights the non-stimulant green tea extract cellflo6®, which provides endurance and blood flow, and was recently featured in 7-Eleven's branded energy drink, Fusion.