Ocean Spray’s new juice with no artificial sweeteners is a category first, company says

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The company says it is the first national brand to launch a zero-sugar product with no artificial sweeteners in the shelf-stable juice aisle.

Photo from Ocean Spray

Photo from Ocean Spray

Ocean Spray is making waves with what it calls the first national launch of a zero-sugar product with no artificial sweeteners in the shelf-stable juice aisle. The company’s new Ocean Spray Zero Sugar Juice Drinks are sweetened with stevia.

Ocean Spray Zero Sugar drinks are now available in two flavors: the brand’s flagship cranberry flavor and mixed berry. Both are “made with real fruit juice and sweetened with stevia…[and are] an excellent source of vitamin C,” the company states. This launch follows the 2023 launch of “better for you” juices from the brand, including Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray Revitalize Cranberry Pineapple Juice Drink.

“From full flavor blends to refreshing diet and now bold zero sugar, Ocean Spray is committed to developing product innovations that continually meet the needs and desires of consumers who are seeking out more options for their juice drink,” said Trinh Le, Ocean Spray’s vice president of next-generation beverages and omnichannel marketing, in a press release. “We’re excited to be the first brand to introduce this new, innovative product in the shelf-stable aisle and continue our legacy of beverage innovation.”

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