Nutritional Outlook and TruShield Certified Announce New Educational Track at Upcoming Conference, “The Outlook on Active Nutrition”

Nutritional Outlook®, the leading industry resource for nutraceuticals and natural products, and TruShield™ Certified, a certification program developed by one of the world’s leading anti-doping laboratories, are partnering on a second educational track at the second annual, “The Outlook on Active Nutrition.” The 1-day event dedicated to unpacking the trends, science, and formulation strategies shaping the active nutrition category will feature 2 sessions, presented by TruShield™, that focus on certification so that brands can better navigate the certification process and integrate it into larger QC and risk-management efforts.

These sessions include:

Certified Clean: Building Consumer Confidence in Sports Nutrition

Sports nutrition sits at the intersection of high consumer expectations and high adulteration risk—making transparency and verification more critical than ever. This panel, presented in partnership with TruShield™ Certified, brings together expert perspectives from professional athletics, brand-building, and ingredient science on the forces driving adulteration, the protocols used to prevent and detect adulteration, and how certification helps manufacturers turn product integrity into a market advantage.

The panel includes:

• Marc Lobliner, president, Ketone Labs, goBHB
• Doug Grant, founder, Optimal Health Systems
• Karen Hecht, PhD, vice president of sciences, AstaReal Inc.

Beyond Sport Certification: The CON-CRĒT Case Study

With consumers increasingly looking for greater transparency, quality, and confidence in the supplements they purchase, third-party certification, especially around sports nutrition products, has become an important way for brands to demonstrate that their products have undergone testing beyond their own internal quality programs. This session unpacks the real scope of banned-substance certification, clarifies common misconceptions manufacturers hold about testing, and explains where certification fits within a broader quality and risk-management program from the perspective of both a certifier and a finished product brand (CON-CRĒT Creatine HCI) that went through the process.

Speakers include:

1. Lori Bestervelt, senior vice president of testing and certification, TruShield™ Certified
2. Mark Faulkner, president, Vireo Systems Inc. (parent company of CON-CRĒT Creatine HCI)

“TruShield™ is thankful for the opportunity to collaborate with Nutritional Outlook® and contribute to the important discussion of transparency and verification,” says Bestervelt. “Certification is one of the best ways to foster consumer trust and we hope these education sessions are insightful for those trying to navigate the process.”

“Nutritional Outlook® is grateful for TruShield™’s contribution to this year’s conference,” adds Sebastian Krawiec, the managing editor of Nutritional Outlook®. “We always strive to curate content that is high impact, and the importance of certification cannot be understated, as brands compete for legitimacy in a highly competitive and volatile market.”

“The Outlook on Active Nutrition” is taking place on September 24, 2026 in East Windsor, NJ. You can learn more and register for the conference here.