NSF, Wegmans launch "Verified with Confidence" program

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NSF (Ann Arbor, MI) is collaborating with Wegmans Food Markets to launch “Verified with Confidence”for dietary supplements, herbals, probiotics, and CBD-containing products sold at Wegmans. NSF will administer the overall program and provide auditing services, product testing, label-review accuracy, and claims substantiation. And Wegmanswill incorporate the most current ANSI-accredited GMP audit standards for cosmetic and personal care products. The program is designed to help consumers identify high-quality products.

“We have been concerned about inconsistent requirements in testing standards in the supplement industry,” said Karen Shadders, Wegmans’vice president of health and well-being, in a press release. “Our Verified with Confidence program allows us to ensure the products on our shelves contain the ingredients stated on the bottle.”

“Wegmans is demonstrating true leadership with its Verified with Confidence program,” said David Trosin, managing director of Health Sciences Certification at NSF. “Consumers want to know what’s in the products they buy and more and more they are expecting retailers to play an active role in quality assurance and product safety. We envision a future when most major retailers will require brands to show proof of product quality in some form or another, whether through independent assurance of GMP compliance, independent laboratory testing of products, or both.”

NSF began certifying dietary supplement manufacturers and personal care product manufacturers to the new NSF/ANSI 455 GMP standards in January 2021.