Noni Receives Novel Food Approval, Again

Tahitian Noni International (Provo, UT) has petitioned for and received its third Novel Food approval for the noni fruit from the European Commission on Food Safety. The company...s noni puree and concentrates are now approved for sale across the European Union. Previously, the company gained approval for its noni juice and leaves to be used in preparation of other products, such as tea.

Tahitian Noni International (Provo, UT) has petitioned for and received its third Novel Food approval for the noni fruit from the European Commission on Food Safety.

The company...s noni puree and concentrates are now approved for sale across the European Union. Previously, the company gained approval for its noni juice and leaves to be used in preparation of other products, such as tea.

Tahitian Noni Bioactive Beverages were launched in the United States this February, and a gradual release of the products is expected to hit Europe, beginning in May.

The company markets noni for a variety of proposed benefits, including antioxidant properties, skin health, and digestion support.