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Companies must have a realistic understanding of the timeframes and effort involved.
According to SPINS, which provides analytics and consulting for the natural, organic, and specialty products industries, displaying the Non-GMO Project Verified seal on a retail product can lead to sales increases of 5–10%. “The upticks of interest” from consumers and industry, as well as the sales-growth data, each “represent objective measures suggesting that, despite all that is involved in sourcing non-GMO ingredients, companies are increasingly finding the process to be worthwhile,” FoodChain ID’s Heroux says. She adds that the “degree of challenge” involved in going GMO-free today is considerably less than what it was just five years ago. Shortages of some non-GMO ingredients remain, but FoodChain ID says it has verified an “impressive” number of ingredient manufacturers that are “making ingredient sourcing less difficult for other companies that wish to formulate non-GMO products,” Heroux says.
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