New Soy Protein Bites Bring the Crunch to On-the-Go Snacking

March 3, 2016
Michael Crane

Available in single-size size pouches, the new Pure Protein Crunch offers 10 grams of isolated soy protein in “bite-sized, crunchy crisps.”

Pure Protein (Bohemia, NY) is rolling out a new soy protein product aimed at the on-the-go snacks market. Available in single-size size pouches, the new Pure Protein Crunch offers 10 grams of isolated soy protein in “bite-sized, crunchy crisps.”

Crunch is formulated much like Pure Protein’s bars, which first launched in 1995. But the new bite-sized snacks are designed to make snacking even more convenient for “physically active, on-the-go snackers.”

“Today, busy people are turning to convenient, protein-packed snacks to fuel their on-the-go lifestyles,” says Monique Acevedo, vice president, Pure Protein. “With Pure Protein Crunch, they now have a full-flavored, portable protein option with 5 grams of sugar that helps keep their unpredictable lives on track with the same great taste and protein they expect from the entire Pure Protein product line.”

Crunch is now available nationwide in double chocolate and peanut butter flavor, both of which contain 5 grams of sugar and less than 160 calories per single-serving pouch.

 

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Michael Crane
Associate Editor
Nutritional Outlook Magazine
michael.crane@ubm.com