Multi-year partnership for K2Vital announced between Balchem and FC Bayern Women’s soccer team

Image courtesy of Balchem

In a recent press release, Balchem, a global specialty ingredients manufacturer disclosed that the company’s vitamin K2 brand called K2Vital, signed a multi-year partnership with the FC Bayern Women’s soccer team. The partnership hopes to increase attention on the benefits of the vitamin K2.¹

“I am proud to announce our partnership with FC Bayern Women, one of the most iconic and successful women's soccer teams in the world. This collaboration perfectly aligns with our K2Vital brand promise 'To Build Inner Strength' and our vision to make the world a healthier place. Women's soccer is the fastest-growing sport globally, with an increasing passionate and engaged fan base that offers a unique opportunity to connect,” said Dominik Mattern, vice president, science, business development and marketing, Balchem Human Nutrition and Health, in the press release.¹ “By leveraging FC Bayern Women's strong social media reach and multichannel presence, this partnership will elevate our brand visibility, educate consumers and inspire healthier lifestyles, while also delivering exceptional value to our B2C co-branding partners. Together, we are championing well-being, diversity and empowerment on a global scale.”

The spotlight is now beginning to shine on women’s sports and is garnering more attention. Through this partnership, K2Vital will be able to show the potential benefits the vitamin K2 may assist with in helping with heart health and strong bones.¹

Michael Diederich, executive vice chairman FC Bayern, commented, “FC Bayern stands for quality, and so does our partnership with Balchem. As a pioneer in the health sector, Balchem aligns perfectly with our club’s dedication to always lead the way by supporting innovation and excellence. Together, we wish to further raise people's awareness of the importance of a healthier lifestyle.”¹

Bianca Rech, director of Women's Football at FC Bayern expressed, “We are thrilled to collaborate with Balchem in elevating vitamin K2’s visibility. Our players serve as excellent ambassadors for K2Vital, particularly given its significant impact on women’s health. Plus, Balchem's motto 'Build Your Inner Strength' resonates deeply with our team – it’s a reminder that only those with inner strength can reach their greatest aspirations.”¹

Reference

1. Build your inner strength: Balchem and FC Bayern Women Forge multi-year partnership with K2vitalTM https://balchem.com/k2vital-fc-bayern-partnership/ (accessed Feb 12, 2025).