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Packaged Facts reports on growing trends in the area of plant-based milk drinks.
Retail sales of dairy alternative beverages-including soy milk, almond milk, and rice milk-jumped to $1.33 billion in 2011, according to the market report “Dairy Alternative Beverages in the U.S.” from Packaged Facts.
Growth of this market sector can be attributed to interests from vegans, vegetarians, consumers with lactose intolerance or milk allergies, and consumers weary of antibiotic and growth hormone use common to cow’s milk.
Almond milk is showing the largest growth in the milk alternative category, while still falling short of soy milk, the largest moneymaker.
Now a mature market, dairy alternative drinks can be found sweetened, non-sweetened, flavored, low-fat, non-fat, vitamin-fortified, and with health condition positioning (e.g. heart health and calcium absorption). Packaged Facts reports that 54% of U.S. adults purchasing soy milk do so for its nutritional profile and 43% do so for personal or household health concerns.
The rise in single-serve beverage purchases among grocery shoppers opens up further opportunities for plant milk beverages.