Kappa Bioscience launches Brand + Plant initiative
In eight months, over 515 tons of CO2 were offset by planting 12,000 trees and funding various projects, says Kappa Bioscience.
Photo © AdobeStock.com/nblxer
On the heels of the Intergovernmental Panel on Climate Change (IPCC) publishing the first part of its Sixth Assessment Report on the effects of climate change, Kappa Bioscience (Oslo, Norway) launched its Brand & Plant program in partnership with Ecologi. In eight months, over 515 tons of CO2 were offset by planting 12,000 trees and funding various projects, says Kappa Bioscience.
“The IPCC has been warning us for years now,” said Dominik Mattern, vice president marketing and business sustainability advisor at Kappa Bioscience, in a press release. “This new climate change report shows there is a need for urgent action. It is time for businesses to take responsibility and engage. Every individual and company can take actions to reduce the pressure we are putting on our planet.
“We thought about how to employ this environmental element into vitamin K2, and the K2Vital brand experience. Thinking of collective action, we offer all our customers regenerative co-branding,” Mattern said. “We cover the cost of planting thousands of trees for co-branding agreements with our valued business customers. By doing so, we support creating employment for local families, restoring wildlife habitats, and reducing carbon pollution. All these projects rank highly in terms of climate change solutions. The process is transparent, managed, and funded by Kappa Bioscience.”
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