International Molasses launches CaneRite Panela, a nutrient-packed powder sweetener

Alissa Marrapodi

Alissa Marrapodi is Industry Insights Contributor, Custom Content Editor, MJH Life Sciences.

International Molasses introduced CaneRite Panela, an all-natural, unrefined, non-centrifuged powder sweetener made from the freshly squeezed juice of the entire sugar cane plant.

International Molasses (Saddle Brook, NJ) introduced CaneRite Panela, an all-natural, unrefined, non-centrifuged powder sweetener made from the freshly squeezed juice of the entire sugar cane plant. It offers mellow notes of toffee and caramel with a sweet-but-not-too-sweet taste. Its nutritional profile is that of the whole cane plant, including magnesium phosphorus, potassium, calcium, manganese, iron, and zinc. It has five times the vitamins and minerals of raw sugar and is rich in antioxidants.

“CaneRite Panela combines the flavor and nutrition benefits of a sweetener widely used in other markets with an ease of formulation attractive to North American food manufacturers.,” said Amy Targan, president of International Molasses and its sister company, Malt Products Corp., in a press release. “It also amounts to a sort of ‘nature-made’ brown sugar, eliminating the multi-step process often utilized to produce brown sugars by combining white sugar with molasses products.”

The new sweetener can be used in spices, BBQ and other sauces, cookies, bakery items, bars, and confectionary items. In solid food applications, it offers binding properties and a natural brown coloring with caramel notes. For all applications, it offers a non-GMO and clean label ingredient claim. It is also sustainably sourced in Ecuador.