Innova reveals its top ten food and beverage trends

Innova Market Insights (Arhem, The Netherlands) released its Top Ten Trends for 2023, naming “Redefining Value”as the number one trend as consumers adapt to a global cost-of-living crisis. The market research firm said that brands need to connect with consumers and take full advantage of rapidly emerging technological opportunities given that household budgets are strained.

“Redefining value throughout the food and beverage industry will lead in 2023 as consumers seek brands that listen, understand and respond to their core values,” saidLu Ann Williams, global insights director at Innova Market Insights, in press release. “They want brands that provide quality, trust and confidence via their product formulations, communications and wider sustainability actions.”

The annual trends reveal not only what is driving consumer decisionsbut also ways that brands and innovators can successfully adapt to future realities. The top 10 trends include:

1. Redefining Value

2. Affordable Nutrition

3. Generational Push

4. Plant-Based: Unlocking a New Narrative

5. Farming the Future

6. Quick Quality

7. Devouring Digital

8. Revenge Spending

9. Unpuzzle Health

10. Positively Imperfect

On Wednesday, Nov. 9, 2022, at 4 p.m. CET,Williams is presenting a webinar detailing the insights behind the Top Ten Trends for 2023.