HealthCo's Stevia Now GRAS-Approved

September 20, 2010

HealthCo (Bloomingdale, IL), a division of NOW Health Group, has received Generally Recognized as Safe (GRAS) status for its Stevia FSE ingredient. The company contends that its Stevia ingredient is different from most other Stevia ingredients because it is enzymatically treated to remove stevia...s usual bitter aftertaste.

HealthCo (Bloomingdale, IL), a division of NOW Health Group, has received Generally Recognized as Safe (GRAS) status for its Stevia FSE ingredient.

The company contends that its Stevia ingredient is different from most other Stevia ingredients because it is enzymatically treated to remove stevia...s usual bitter aftertaste.

'Stevia FSE utilizes the whole Stevia leaf and is not an isolated fraction, like Reb A, which is said to require additional added substances to mask the bitter aftertaste,' said the company in a recent press release. 'No flavorings or masking agents are used in Stevia FSE because none are needed.'

Stevia FSE, which the company says is 60 to 100 times sweeter than sucrose, is now GRAS-approved for many food and beverage categories, including baked goods, milk products, soft candy, non-alcoholic beverages, and chewing gum.

For more information, visit www.healthco-intl.com.

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