Gut Eats: Probiotic and prebiotic food and drink launches

A look at the market data and functional ingredient innovations driving the next generation of nutrition bars.

The four-formula line is Olly’s second retailer-exclusive launch this year, following the launch of a probiotic range in April.

A new gummy portfolio from ingredient and delivery-format supplier SIRIO Europe illustrates how quickly creatine is being repositioned for general wellness consumers.

The company plans to present Organicaps capsules in size 0, 25 years of UC-II, and liquid-filled capsule technology.

The company’s new division offers bovine, porcine, ovine, poultry glandulars for supplements, pet food, and animal feed, highlighting a full QA document package.

A new Walmart-exclusive supplement from Lemme joins a fast-growing, category of products marketed around the body's natural GLP-1 production.

BENEO's Denisse Colindres discusses how the fibermaxxing trend is evolving beyond "more fiber" to fiber diversity and layering, and what that shift means for formulation, claims, and category opportunity.

TriNutra is presenting new data on its standardized black seed oil ingredient at SupplySide Global, adding to a growing body of research on how gut bacteria and the body's stress response may influence each other.