GoodBelly Probiotics Brand Hires New CEO

GoodBelly, the brand of organic probiotic fruit drinks, has welcomed Alan Murray as CEO. Previously, Murray was CEO of Tetra Pak North America, a leader in processing and packaging systems for the food industry.

“GoodBelly is paving a noble new course for the probiotics food industry, and founder Steve Demos has compiled some of the most passionate industry pioneers to lead this charge,” said Murray.

GoodBelly products are available nationwide in the refrigerated section of grocery, natural, and specialty retailers such as Whole Foods Markets, Safeway, and Sprouts.