Starting July 19, 2021, Long John Silver’s will offer two of Good Catch’s newest products: the Plant-Based Breaded Fish-Free Fillet, and the Plant-Based Breaded Crab-Free Cake.
Gathered Foods (Austin, TX), makers of Good Catch plant-based seafood, has entered a partnership with Long John Silver’s, the nation’s largest quick-serve seafood chain. Starting July 19, 2021, Long John Silver’s will offer two of Good Catch’s newest products: the Plant-Based Breaded Fish-Free Fillet, and the Plant-Based Breaded Crab-Free Cake. These menu items will be available at five locations in California and Georgia while supplies last.
"We're excited to propel change in quick service restaurants by teaming up with Long John Silver's," said Christine Mei, CEO of Gathered Foods, in a press release. "With the plant-based seafood sector expected to grow twelve-fold in the next ten years to $1.3 billion, there's room for dramatic growth. We're proud to fuel the momentum by delivering the delicious taste, unmistakable texture, and comparable protein that consumers crave."
The company uses a proprietary protein-rich blend of six legumes (peas, chickpeas, lentils, soy, fava beans and navy beans) as the base of its Good Catch products to create the texture mimicking the flakiness of seafood. These are the first plant-based seafood offerings in a national chain.
"We work with partners who share the vision of fishing smarter with less environmental impact, an aspect that we know is very important to Good Catch. We're proud to have their plant-based products on our menu as a way to open our doors to a wider customer base who want to experience tasty seafood products in a more sustainable way," said Christopher Caudill, vice president, marketing of Long John Silver's.
Prior to its partnership with Long John Silver’s, Good Catch has been expanding its presence in other restaurants, and in food service. For example, Good Catch deli-style plant-based tune salad is now available across several states in Whole Foods Market’s prepared food sections, and in February, the brand partnered with Bareburger to bring its Plant-Based Classic Fish Burger through a vegan offering the burger chain calls The Gulf. In addition to expanding its local retail presence in Texas with launches in Safeway, Randall's, and Tom Thumb, the brand also expanded its direct-to-consumer offerings to include its entire portfolio of both shelf-stable and frozen appetizers and entrees.