GOED targets health practitioners with new omega-3 educational campaign

The Global Organization for EPA and DHA Omega-3s (GOED; Salt Lake City, UT) is making a push to spread awareness of omega-3s among healthcare professionals, including nurse practitioners, physician’s assistants, and pharmacists, with the launch of its new Fats for Life website. GOED has also initiated a series of educational campaigns for healthcare practitioners, providing science-based information in practitioner-specific language on the benefits of omega-3s for heart health, brain health, eye health, and prenatal and infant health, in addition to publishing the full archive of Fats for Life research summaries.

Coinciding with the launch of the new website, GOED has embarked a series of editorial and digital advertising campaigns that will continue into 2019 and target practitioner-focused publications. This includes sponsoring a continuing education program for pharmacists, submitting an article to nurse-practitioner publication Clinical Advisor, and contributing a brain health feature story in Pharmacy Times. GOED’s initiative to educate practitioners was announced by Ellen Schutt, executive director of GOED, earlier this year and was funded by the trade group’s Executive Council on Education and Outreach (ECEO), which formed at the end of 2015 with one of its stated goals being “Physician and key opinion leader outreach.”