GOED leads omega-3 industry in celebrating Global Omega-3 Day on March 3

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The Global Organization for EPA and DHA Omega-3s is preparing communications with consumers and influencers, special discounts, and more.

Photo © Shutterstock.com

Photo © Shutterstock.com

The Global Organization for EPA and DHA Omega-3s (Salt Lake City, UT) is gearing up for Global Omega-3 Day on Friday, March 3. As part of this year’s celebration, the association is preparing communications with consumers and influencers, special discounts, and more.

“Every March 3rd, GOED rallies its members, communications partners, and the public to shine a spotlight on EPA and DHA omega-3s, under-consumed nutrients that help support a healthy heart, brain, eyes, and pregnancy,” GOED explains in a press release. “Approximately 80% of people worldwide are not getting enough EPA and DHA omega-3s, and GOED would like to see that statistic improve.”

This year’s Global Omega-3 Day tools and activities include:

  • A consumer communications toolkit, with free downloadable graphics, images, and content, available at GlobalOmega3Day.com.
  • Planned retail activities at several grocery chains in the United States.
  • Media campaigns reaching consumers throughout Poland and Turkey.

GOED is also featuring special discounts for its association members and industry that will debut on March 3rd:

  • Discounts on access to GOED’s Clinical Study Database.
  • Special pricing on GOED’s Ingredient Market Report and Finished Products Report.

“We’ve been working on growing Global Omega-3 Day with new activities each year, and for 2023 we feel we’ve truly gone global,” said Ellen Schutt, managing director of GOED, in the press release. “It’s so important to reach consumers about the need to increase EPA and DHA omega-3 levels, and we’re hoping that the broader omega-3 industry will help us spread this important message.”

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