The world’s nutraceutical event returns bigger and better than ever for its 26th and final year in Geneva, with new must-see content and features addressing the whole supply chain.
Geneva, 20 February 2024 – Registrations are open for Vitafoods Europe 2024 (14-16 May), the leading global platform for the nutraceutical, functional food and beverage, and dietary supplement industries. After 26 highly successful years in Geneva, the 2024 edition of the world’s nutraceutical event is anticipated to be the biggest yet, featuring the debut of a Technology & Equipment Area and a R&D Pavilion, as well as an expanded Finished Products Area. Over 20,000 visitors and 1,100 exhibitors are expected to attend the Palexpo exhibition centre this May before the event’s relocation in 2025.
The event’s returning and new features will offer even more opportunities for collaboration across the full supply chain – including suppliers, retailers, distributors and brand owners, like Arla, P&G and Coca-Cola. Plus, back by popular demand, the Future of Nutrition Summit (13 May, Marriott Hotel) and Vitafoods Europe Conference (14-15 May) return for 2024. To celebrate the event’s last year in Geneva and to thank the nutraceutical community for its continued support over the years, the Vitafoods Europe Conference will be free to attend on the show floor, providing access to industry-leading content for all.
From humble beginnings to a global community
Vitafoods Europe launched in 1997 with just 100 exhibitors, 1,200 attendees and a mission to create a platform that meets the growing demands of the emerging nutraceutical industry. The event has since grown to be the leading global event for nutraceutical, functional food and beverage, and dietary supplement professionals, welcoming tens of thousands of visitors and more than 1,100 exhibitors each year.
Reflecting on the brand’s journey,Julien Bonvallet, Group Brand Director atInforma Markets remarks: “We could never have imagined all those years ago that our small corner of the Palexpo exhibition centre would grow to the bustling hub of the industry we see today. Our success is not only measured in the size or scale of the event, but also the astounding love and loyalty shown to the event by the nutraceutical community that continues to this day. As always, we’re committed to growing and evolving our offering in line with market developments and community needs, to keep us at the heart of the nutraceutical industry for many years to come.”
Go discover
Designed to inspire connection, innovation and positive change across all corners of the supply chain, Vitafoods Europe has established itself as the go-to annual event for the nutraceutical industry. The 2024 edition will balance new features and content with all-time favourites, making it an event not to be missed. Highlights include:
An invitation not to be missed
“Over the last two decades, Vitafoods Europe has become the go-to annual event in the nutraceutical calendar – and this year is no exception. Vitafoods Europe 2024 not only marks our final chapter in Geneva, but also the next step in our commitment to serve the needs of businesses and professionals across the nutraceutical industry,” says Julien Bonvallet. “To mark the occasion, the 2024 event will be our best yet. This year, we have introduced new show features dedicated to pushing the boundaries of innovation, for example the new Technology & Equipment Area. Vitafoods Europe is the only nutraceutical event to bring together the entire supply chain. This means suppliers, manufacturers, distributors, retailers and everyone in between are represented – helping key players reach new audiences and make meaningful connections to help take their business to the next level.”
“These past 26 years, particularly those at Geneva’s Palexpo, have been a privilege and we’re excited to invite everyone to join us here for one last time to discover what’s next for the nutraceutical industry and to celebrate the wonderful journey we’ve been on together.”
Registrations for Vitafoods Europe 2024 are now open – to secure your place or learn more about what’s on offer, visit www.vitafoods.eu.com