GNC enters meal delivery space by partnering with RealEats

The new partnership marks entry of GNC into meal delivery space, and will increase geographic reach of RealEats.

GNC (Pittsburg, PA) has entered the meal delivery space with new partnership with and strategic investment in RealEats (Geneva, NY), a weekly subscription meal delivery service. RealEats offers meals with fresh, local ingredients, that are clean, sustainable and nutrient dense. As part of the agreement, GNC will offer RealEasts’ exclusive meal bundles through its website later this year. The bundle will include options for consumers with dietary preferences, including meat-free and lower calorie offerings. The partnership will also expand RealEats’ geographic reach through GNC’s digital and store footprint.

“We’ve teamed with RealEats to mark our entry into the fresh food business because of the high quality of their product and our shared dedication to helping people achieve their health and wellness goals. This exciting partnership was a natural fit for our business that expands our product line to include diverse and delicious meal options, and give GNC consumers access to fresh, healthy meals across multiple channels,” said Cam Lawrence, GNC’s chief financial officer, in a press release. “Consumers are increasingly looking for healthy and convenient wellness solutions, and by making these products more accessible than ever through GNC, this unique partnership provides an entirely new avenue to drive growth for our business. This marks an important step for GNC as we look to new holistic and innovative approaches to help our customer achieve their goals.”

“We are thrilled to partner with GNC and join their eight-decade commitment to helping people live mighty, live fit, and live well,” said Dan Wise, founder and CEO of Real Eats. “I started RealEats as a busy, single dad who wanted to provide fresh, nutritious dinners for my two young boys, but didn’t have the time to do grocery shopping, prepping, cooking and cleaning. Through this new partnership with GNC, we will be able to deliver our nutritious and delicious meals to a whole lot more people.”