FerriUp supports active women who experience depleted iron and energy levels.
Glanbia Nutritionals (Chicago) has launched FerriUp, a whey protein ingredient that combines lactoferrin and vitamin B12. The ingredient is geared to active women who experience depleted iron and energy levels.
“Glanbia’s new FerriUp is a high-quality whey protein produced using their selective transfer membrane system, which concentrates the key nutrient components of whey,” the company explained in a press release. “FerriUp naturally contains abundant levels of lactoferrin and vitamin B12 (cobalamin) and 80% protein, providing a strong nutrient foundation that supports iron modulation, energy levels, and immune health in active women.”
According to the company, “The U.S. sports nutrition market lacks focus in this area, with only 0.6% of new product launches targeting women—but 62% of active women agree that a product designed to support their iron and energy levels is very or extremely appealing to them.”
The ingredient is supplied instantized and primed for use in ready-to-mix powders.