News|Videos|May 8, 2026

Formulating Functional Beverages: Balancing Performance and Consumer Expectations

Name: Formulating Functional Beverages: Balancing Performance and Consumer Expectations
Uploaded: 2026-05-08T14:48:00Z
Duration: 17 min 21 s
Description: In this interview, Isabel Mirfakhraie, Technical Marketing Associate at Imbibe, explores the technical shifts occurring in the functional beverage market, detailing a holistic formulation approach, flavor modulation, and future trends in consumer demands.

Author(s)Isabel Mirfakhraie, Erin McEvoy

In this interview, Isabel Mirfakhraie, technical marketing associate at Imbibe, explores the technical shifts occurring in the functional beverage market, detailing a holistic formulation approach, flavor modulation, and future trends in consumer demands.

As consumers become more educated and discerning about their products, functional beverages are moving beyond simple vitamin combinations to include more complex bioactives like NAD+ precursors and Coenzyme Q10.