A look at the market data and functional ingredient innovations driving the next generation of nutrition bars.
News|Videos|May 8, 2026
Formulating Functional Beverages: Balancing Performance and Consumer Expectations
Author(s)Isabel Mirfakhraie, Erin McEvoy
In this interview, Isabel Mirfakhraie, technical marketing associate at Imbibe, explores the technical shifts occurring in the functional beverage market, detailing a holistic formulation approach, flavor modulation, and future trends in consumer demands.
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As consumers become more educated and discerning about their products, functional beverages are moving beyond simple vitamin combinations to include more complex bioactives like NAD+ precursors and Coenzyme Q10.
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