FȲTA launched first product featuring EverPro barley protein from EverGrain
The brand’s first product is its Elite Plant Protein that feature EverPro, a plant-based protein derived from spent brewer’s grain.
Image courtesy of FȲTA.
FȲTA, a sports nutrition brand founded by the former UFC fighter James Wilks, has officially launched. The brand’s first product is its Elite Plant Protein that feature EverPro, a plant-based protein derived from spent brewer’s grain, which is barley upcycled from beer brewing. EverPro is the flagship ingredient of EverGrain, a subsidiary of AB InBev based in St. Louis, MO.
“It’s amazing to think that such a high quality, highly digestible and highly versatile protein was being thrown away,” says Wilks, in a press release. “EverGrain’s efforts to upcycle a protein that would otherwise go to waste not only resulted in a truly unique product, but aligns with our mission to create a stronger, healthier population and planet.”
The Elite Plant Protein touts 30 grams of non-GMO plant protein that includes all nine essential amino acids, 3 g of fiber, and only 1 g of sugar. According to the company, the product offers great taste which was determined in a blind taste test conducted by the National Food Lab in 2022 to be preferred 3 to 1 over comparable products, as well as high solubility.
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.
Judge denies CRN’s motion for preliminary injunction but its lawsuit against NY state will proceed
April 23rd 2024The judge in CRN's lawsuit against NY state's law banning the sale of weight management and muscle building supplements to minors has denied its motion for a preliminary injunction, but determined that CRN has standing to sue on behalf of its members.
Arla Foods to acquired whey nutrition business from Volac International
April 22nd 2024Arla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business through a purchase of shares in Volac Whey Nutrition Holdings Limited and its subsidiary, Volac Whey Nutrition Limited and Volac Renewable Energy Limited.
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.
