The brand new sports nutrition company, founded by The Ultimate Fighter champion James Wilks, features EverPro upcycled barley protein from EverGrain, a division of AB InBev.
EverPro, the upcycled barley protein ingredient pioneered by EverGrain (St. Louis), the sustainable-ingredients division of AB InBev, is being featured in a brand new sports nutrition line called FȲTA. FȲTA was founded by The Ultimate Fighter champion James Wilks. The companies say this will be the first sports nutrition line made with upcycled barley protein.
According to the companies, the new FȲTA sports nutrition powders, which will initially launch solely in ecommerce, will provide “an unmatched profile for any performance protein on the market.” They supply 30 g of fast-digesting protein as well as 3 g of fiber and only 1 g of added sugar, and they include the essential amino acid levels required for optimal muscle building and recovery. As for taste, the companies say that EverPro uniquely provides a mellow flavor, “removing the thickness, grittiness, and vegetable notes found in other [plant protein] products.” It also offers high solubility and low viscosity.
Most significantly, EverPro is an ingredient upcycled from brewer’s spent grain, making it “one of the world’s most sustainable and scalable commercially available protein products,” they claim. The companies say that the FȲTA launch will demonstrate that EverPro is ready for commercial scale-up.
“As an ingredient business within the world’s leading brewing company, we have the unique capability to scale production of upcycled barley protein,” said EverGrain’s CEO Greg Belt in the press release. “In fact, we estimate we can upcycle and commercialize upwards of 6,000 metric tons a year.” Plus, he said, EverPro is “highly compatible” with other proteins, creating lots of room to innovate new types of products, including for markets other than sports nutrition.
Rousselot to showcase new collagen peptide research and targeted solutions at Vitafoods Europe 2024
April 25th 2024The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.
Judge denies CRN’s motion for preliminary injunction but its lawsuit against NY state will proceed
April 23rd 2024The judge in CRN's lawsuit against NY state's law banning the sale of weight management and muscle building supplements to minors has denied its motion for a preliminary injunction, but determined that CRN has standing to sue on behalf of its members.
Arla Foods to acquired whey nutrition business from Volac International
April 22nd 2024Arla Foods Ingredients has reached an agreement to acquire Volac’s Whey Nutrition business through a purchase of shares in Volac Whey Nutrition Holdings Limited and its subsidiary, Volac Whey Nutrition Limited and Volac Renewable Energy Limited.
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.