A new gummy portfolio from ingredient and delivery-format supplier SIRIO Europe illustrates how quickly creatine is being repositioned for general wellness consumers.
|Slideshows|March 19, 2018
- Nutritional Outlook Vol. 21, No 3
- Volume 21
- Issue 3
7 Sports Drinks Trends to Watch in 2018
Author(s)Mike Straus
The sports drinks market is continuing to diversify, with consumers driving demand for healthier sports drinks products. This demand for healthy drinks-coupled with growing niches that have very specific functional needs-is likely to open up new opportunities for brands that fine-tune their formulations and marketing in response.
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Vitamin D Benefits for Pain Managementover 8 years ago
New Hidden Stimulants Surface in Sports Dietary Supplementsover 8 years ago
Asia Pacific Is Sports Nutrition’s Next Hot Spotover 8 years ago
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The four-formula line is Olly’s second retailer-exclusive launch this year, following the launch of a probiotic range in April.
The company’s new division offers bovine, porcine, ovine, poultry glandulars for supplements, pet food, and animal feed, highlighting a full QA document package.
A new Walmart-exclusive supplement from Lemme joins a fast-growing, category of products marketed around the body's natural GLP-1 production.
BENEO's Denisse Colindres discusses how the fibermaxxing trend is evolving beyond "more fiber" to fiber diversity and layering, and what that shift means for formulation, claims, and category opportunity.
TriNutra is presenting new data on its standardized black seed oil ingredient at SupplySide Global, adding to a growing body of research on how gut bacteria and the body's stress response may influence each other.
The company will introduce its Digestive Performance platform, a "Know Your Go" campaign, and a GLP-1 digestive-support offering at Booth 7015.
A new 12-week trial adds controlled data to a question that matters for manufacturers positioning creatine beyond sports nutrition: does its muscle-building evidence hold up in adults over 45, including those not following a structured exercise program?
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