Nutritional Outlook Vol. 24 No. 1

Online retailer Netrush explains how the pandemic swept the industry over with new opportunities—and new challenges and goals.

Skyrocketing output and social distancing were some of the major challenges production equipment helped companies conquer in 2020. What will 2021 look like?

The trend away from synthetic colors creates opportunity as well as challenges.

Despite a mild sales decline in 2020, probiotics remain a top-selling ingredient across channels. Hear expert predictions about how probiotics' ability to straddle multiple categories, and the growing understanding of microbiome health benefits, will continue to propel probiotics' growth in 2021.

Contract manufacturers give us the 360-degree view of how manufacturing will look this year amidst a global pandemic, supply-chain obstacles, and unprecedented dietary supplement demand.

Protein will continue to be a top-selling ingredients across multiple channels, driven by innovations in plant-based protein and the development of new meat and dairy alternatives.

The immune-health supplements category changed dramatically during the COVID-19 pandemic. What will the market look like moving forward?

Multivitamins saw skyrocketing sales during the COVID-19 pandemic. Experts discuss expectations for 2021 and how multivitamins will continue to evolve.

Ashwagandha sales grew impressively in 2020, with chronic stress and sleeplessness on the rise especially during the COVID-19 pandemic. Experts discuss how ashwagandha is poised to lead the adaptogens category into the mainstream in 2021.

How the pandemic changed the realities of GMP audits and certification

Mushrooms offer a number of health benefits, including immune and brain support. With continued double-digit growth in the natural retail channel, the mushroom ingredient category is poised for mainstream success.

New research is demonstrating which blood sugar support ingredients are effective and the different ways in which they work.

The COVID-19 pandemic solidified elderberry's place in the immune-health market in 2020. Continued demand in 2021 will push innovation and new product development, but it's also critical to ensure quality and authenticity.

The COVID-19 pandemic plus an unclear legal future slowed CBD sales in 2020. Will CBD's prospects improve in 2021?

Vitamin D saw sales and usage grow in 2020, including possibly due to emerging research linking vitamin D supplementation with COVID-19 outcomes. Hear experts discuss why science will keep the spotlight on vitamin D in 2021.

Melatonin saw huge sales gains in 2020 during the COVID-19 pandemic from consumers seeking sleep support. What will the market look like in 2021?

Vitamin C sales grew drastically in 2020 during the COVID-19 pandemic, thanks to the fact that immune health and vitamin C are practically synonymous. But will this growth sustain in 2021? And what will the supply chain look like for vitamin C in 2021?

Predictions from Nutritional Outlook's esteemed Editorial Advisory Board.

How are brick-and-mortar sales likely to fare in 2021 amidst the ongoing COVID-19 pandemic?

Dietary supplement industry associations and leaders share 2021 regulatory predictions.