Nutritional Outlook Vol. 24 No. 1

Probiotic sales declined in 2020, but probiotics remain a top-seller. How will they fare in 2021? 2021 Ingredient trends to watch for food, drinks, and dietary supplements

February 19, 2021

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Despite a mild sales decline in 2020, probiotics remain a top-selling ingredient across channels. Hear expert predictions about how probiotics' ability to straddle multiple categories, and the growing understanding of microbiome health benefits, will continue to propel probiotics' growth in 2021.