Will Cowling is the marketing manager at 

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Will Cowling

Articles

Health and wellness are influencing food, drink, and supplement choices around the globe. In recent years, consumers have placed greater urgency on addressing health problems. While this can be attributed to COVID-19 concerns to some extent, this is actually a long-term trend driven by the desire to maintain a good quality of life.

Healthy Aging in 2022: Consumers are actively pursuing long-term health in multiple ways

As everyday consumers embrace active nutrition, will they rely on sports nutrition products in their daily lives?

Active Nutrition: The New Mainstream

Focus on health maintenance and healthy aging is now front and center.

COVID-19 gave proactive healthcare a shot in the arm

The COVID-19 pandemic attracted new users to the dietary supplement category, but how can the industry retain these consumers long-term? Market researcher FMCG Gurus explores.

COVID-19 brought new supplement users, but how does industry keep them?

What ingredients do active-nutrition consumers want, and which protein sources are they looking for? Also: does price impact consumer buying habits?