Will Cowling is the marketing manager at FMCG Gurus. For more information about FMCG Gurus’ latest reports, including its COVID-19 survey series, please e-mail [email protected].
Health and wellness are influencing food, drink, and supplement choices around the globe. In recent years, consumers have placed greater urgency on addressing health problems. While this can be attributed to COVID-19 concerns to some extent, this is actually a long-term trend driven by the desire to maintain a good quality of life.
As everyday consumers embrace active nutrition, will they rely on sports nutrition products in their daily lives?
Focus on health maintenance and healthy aging is now front and center.
The COVID-19 pandemic attracted new users to the dietary supplement category, but how can the industry retain these consumers long-term? Market researcher FMCG Gurus explores.
What ingredients do active-nutrition consumers want, and which protein sources are they looking for? Also: does price impact consumer buying habits?
September 20th 2019
