Will Cowling

Articles

Focus on health maintenance and healthy aging is now front and center.

COVID-19 gave proactive healthcare a shot in the arm

The COVID-19 pandemic attracted new users to the dietary supplement category, but how can the industry retain these consumers long-term? Market researcher FMCG Gurus explores.

COVID-19 brought new supplement users, but how does industry keep them?

What ingredients do active-nutrition consumers want, and which protein sources are they looking for? Also: does price impact consumer buying habits?