Sebastian Krawiec

The ingredient, SunCran Naturelle, is a hybrid ingredient combining Taiyo International’s Sunfiber soluble guar fiber and Fruit d’Or’s Cran Naturelle cranberry juice powder.

The ingredient, marketed under the trade name PreticX in North America and promoted for gut health for the general population, is now considered safe to include in food and drinks such as bakery and dairy products, fruit jelly, chocolate, and soy drinks.

NOW is collecting consumers’ empty, used flexible packaging, such as NOW’s food and supplement pouches and toothpaste tubes, that are typically not accepted by municipal recycling programs.

According to the lawsuit, Fruitful Longevity removed barcodes and expiration dates from DFH products and sold them on its Amazon.com storefront.