Emily Ann Smith

Emily Ann Smith is a data analyst and editorial executive at FMCG Gurus. For more information, please visit www.fmcggurus.com or e-mail info@fmcggurus.com.

Articles

Plant-based meat and dairy: What are consumers’ biggest purchase drivers?

April 18, 2023

Market researcher FMCG Gurus shares survey insights on what’s influencing consumer decisions to buy plant-based products.

Immune health: Show consumers the evidence

September 26, 2022

Consumers want to invest in products to support their immune health. But they also want evidence that immune-health products work.