David Lemley

Articles

A branding expert advises how a compelling brand story, told strategically on packaging that plays in digital and real-world spaces, will separate the winners from the commodities.

Is your nutrition brand a commodity, or is it a category winner? Packaging makes all the difference, an expert says.

If you’re a better-for-you food and beverage marketer looking for an equity investor, here are some expert tips on finding the right partner.