Is your nutrition brand a commodity, or is it a category winner? Packaging makes all the difference, an expert says.
A branding expert advises how a compelling brand story, told strategically on packaging that plays in digital and real-world spaces, will separate the winners from the commodities.
How to choose the right equity partner for your natural brand
If you’re a better-for-you food and beverage marketer looking for an equity investor, here are some expert tips on finding the right partner.
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