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The international weight-management market is set to grow between 6 to 8% annually until 2014, Leatherhead Food Research Reports. In 2009, the category was valued at approximately $7.3 billion.
The international weight-management market is set to grow between 6 to 8% annually until 2014, Leatherhead Food Research Reports. In 2009, the category was valued at approximately $7.3 billion.
Beverages and bakery/cereal products account for the lion’s share of the market, and Leatherhead expects this to continue through 2014. Dairy is also popular in weight management.