|Articles|April 23, 2014
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Antiaging “Untapped” in Functional Food
Many marketers are missing a big opportunity in functional food and drinks: the senior market. This age group (65 and older) is quickly growing in size-yet marketing lags behind. Diana Cowland, senior health and wellness analyst, Euromonitor International (UK), will discuss this conundrum during her presentation at Vitafoods Europe on Tuesday, May 6.
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