US Farms to Enter Aloe Energy Market

September 16, 2010

US Farms Inc. (San Diego), a marketer of aloe-based products, has turned its eye to creating aloe-based energy beverages. The company also announced plans to construct a new facility to bring production in house, according to Marketwire. The company plans to construct a 2000-sq-ft facility to increase capabilities for multiple flavors and formulations of energy drinks, as well as to reformulate and produce the brand...s existing aloe products, such as Aloe365 Skin Gel.

US Farms Inc. (San Diego), a marketer of aloe-based products, has turned its eye to creating aloe-based energy beverages. The company also announced plans to construct a new facility to bring production in house, according to Marketwire.

The company plans to construct a 2000-sq-ft facility to increase capabilities for multiple flavors and formulations of energy drinks, as well as to reformulate and produce the brand...s existing aloe products, such as Aloe365 Skin Gel.

The company says that it chose to bring production in house, instead of relying on contract manufacturing, for cost reasons.

'We have had our eye on the energy drink market for some time and feel that marketing and selling an aloe-based energy drink in a 16-oz bottle is a direction that we need to pursue to move the company forward,' says CEO Yan Skwara.

'We have had some issues with manufacturers involving pricing and supply,' Skwara adds. 'Our new product direction will alleviate some of these matters, as our overall goal is to handle all manufacturing in house and even take on private-label business.'

For more information on the company, click here.

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