U.S.-China Health Products Association to Publish Magazine in China

The U.S.–China Health Products Association (USCHPA) will begin publishing a magazine in China focusing on dietary supplements and other natural health products and services.

The new magazine will be published in both Chinese and English. Its circulation will include an electronic-format going to more than 60,000 readers in mainland China; additionally, there will be a smaller print run of around 5,000 copies going to key officials and industry leaders.

USCHPA says the magazine is an ideal place for companies to announce new ingredients and products to the China market. The association is also currently recruiting writers and advertisers.

The association, which aims to promote the relationship between the U.S. and China supplements markets, signed the publishing agreement with the China Council for the Promotion of International Trade’s (CCPIT) Foreign Trade Magazine division.