After only 12 months on the market, sales of stevia-based Truvia have surpassed those of Equal sweetener in some U.S. markets, Cargill (Wayata, MN) reports. According to Nielsen, Truvia is outperforming Equal in more than 10 U.S. sugar-substitutes markets: Minneapolis, Salt Lake City, Boise, Denver, Portland, San Francisco, Miami, San Diego, Boston, Philadelphia, Dallas, and Atlanta. Overall, Truvia now holds a 7.9% dollar market share of U.S. sugar-substitute sales, reports Nielsen.
After only 12 months on the market, sales of stevia-based Truvia have surpassed those of Equal sweetener in some U.S. markets, Cargill (Wayata, MN) reports.
According to Nielsen, Truvia is outperforming Equal in more than 10 U.S. sugar-substitutes markets: Minneapolis, Salt Lake City, Boise, Denver, Portland, San Francisco, Miami, San Diego, Boston, Philadelphia, Dallas, and Atlanta.
Overall, Truvia now holds a 7.9% dollar market share of U.S. sugar-substitute sales, reports Nielsen.
Cargill/Nielsen also report great potential for the sugar-substitutes category, which grew 7.7% in the 52 weeks ending January 23, a year during which stevia sweeteners began hitting the market.
'Since its launch, Truvia natural sweetener is driving new consumers'”including those who have not bought sweeteners before'”to the grocery and retail sweetener aisles,'ÃÂ says Cargill.
Cargill also claims per Nielsen that Truvia leads the stevia-based sweetener market, with 58% market share. Comparatively, Whole Earth Sweetener...s PureVia holds 9.8% market share, while Cumberland Packing...s Stevia in the Raw has 9.1% dollar market share.
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.