Taiyo introducing anti-aging, protein shake offerings at Vitafoods Europe


Taiyo is introducing new concepts in the healthy aging, sports nutrition, and clean-label categories.

Photo © iStockphoto.com/rzdeb

Photo © iStockphoto.com/rzdeb

At Vitafoods Europe, held in Geneva May 10 – 12, 2022, Taiyo (Gevelsberg, Germany) is introducing new concepts in the healthy aging, sports nutrition, and clean-label categories. These include:

Sunfiber Water Concept: This unique concept allows for the production of isotonic drinks that contain less sugar and additional dietary fiber, allowing for much higher bioavailability of minerals. It is also possible to customize such beverages by adding more active ingredients such as Q10 or curcumin, depending on the target group.

Sunphenon EC: This product in the Sunphenon range is rich in epicatechin, which is found predominantly in cocoa and green tea, and shown in research to support cardiovascular health. It is also ideal for elderly people or other consumers who have problems with muscle health, such as muscle atrophy. Sunphenon EC has been specially developed for use in instant tea sticks, instant beverages or supplements.

Chia Protein XiaPure: A finely milled, high-quality vegan protein powder from Chile, Taiyo provides a new formulation for their Vegan Protein Shake. Chia protein makes the mouthfeel much smoother and Taiyo's ingredients: Sunfiber, Raw Coffee Powder and SunActive Zinc deliver added nutritional value. The concept can be used for ready-to-drink shakes or protein-enriched ice cream, and is available in three different flavours.

"The Corona crisis has had a major impact on consumers interest in healthy eating,” Dr. Stefan Siebrecht, managing director at Taiyo’s German subsidiary, said in a press release. “More and more people are questioning the ingredients in a product, and increasingly want natural and plant-based alternatives. Taiyo presents solutions and products with which the industry can meet these demands.”

Taiyo will be at booth F90.

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