SupplySide West Review: Gums and Gum Lexicons

November 20, 2012

Tic Gums (White Marsh, MD) shared two significant developments related to its food and beverage gum systems.

Tic Gums (White Marsh, MD) shared two significant developments related to its food and beverage gum systems. First, the company introduced Add-Here 3200, a hydrocolloid system intended for reduced-sugar granola cereal and cereal clusters. Tic Gums says there are multiple avenues for bringing back sweetness in a reduced-sugar cereal, but the real challenge is replacing the binding, film-forming, textural functions of sugar. Add-Here supposedly does just that.

Tic Gums also announced its new Texture Revolution Lexicon, a vocabulary map that helps manufacturers describe exactly what they want to accomplish with gums when it comes to texture.