Stevia and Sugar Producers Introduce Steviasucrose
Nordzucker AG (Braunschweig, Germany) has teamed up with Pure Circle Limited (Kuala Lumpur, Malaysia) to market and distribute stevia-sucrose ingredients.
Nordzucker AG (Braunschweig, Germany), Europe’s second largest sugar producer, has teamed up with Pure Circle Limited (Kuala Lumpur, Malaysia), a global leader in the development of stevia (Stevia rebaudiana). The joint venture has yielded NP Sweet A/S (Copenhagen), a company devoted to the sale and marketing of “steviasucrose” stevia and sugar blends.
NP Sweet will deliver stevia and steviasucrose to the Northern and Eastern Europe markets; this is a pre-emptive venture that awaits the EU approval of stevia use in foods and beverages. An EU decision is expected later this year.
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.
