Stevia and Sugar Producers Introduce Steviasucrose
Nordzucker AG (Braunschweig, Germany) has teamed up with Pure Circle Limited (Kuala Lumpur, Malaysia) to market and distribute stevia-sucrose ingredients.
Nordzucker AG (Braunschweig, Germany), Europe’s second largest sugar producer, has teamed up with Pure Circle Limited (Kuala Lumpur, Malaysia), a global leader in the development of stevia (Stevia rebaudiana). The joint venture has yielded NP Sweet A/S (Copenhagen), a company devoted to the sale and marketing of “steviasucrose” stevia and sugar blends.
NP Sweet will deliver stevia and steviasucrose to the Northern and Eastern Europe markets; this is a pre-emptive venture that awaits the EU approval of stevia use in foods and beverages. An EU decision is expected later this year.
The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.
