
Smarter Ingredients: Meeting Consumer Demand for Cognitive Support
Webinar Date/Time: Wed, Sep 24, 2025 11:00 AM EDT
The cognitive health market is booming as consumers seek targeted solutions for focus, energy, and performance. Join Kyowa Hakko’s experts to explore the science behind Cognizin® Citicoline, its proven benefits, and how to formulate innovative, trusted products across multiple formats.
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Event Overview:
The market for cognitive health supplements, foods, and beverages is booming and doesn’t show any signs of slowing down. A recent study showed that over 60% of US consumers struggle with focus and mental energy nearly daily. To meet consumers’ growing need for cognitive support, product owners are turning to ingredients like Cognizin® Citicoline. It’s no longer about general cognitive health; consumers are seeking specific benefits like sharpened focus, heightened mental energy, and faster psychomotor speed. They want formats that fit their lifestyles; most importantly, consumers count on products that offer credible, science-backed claims. The team from Kyowa Hakko, the global manufacturer of Cognizin Citicoline, will share information about its benefits, rigorous clinical testing, and formulation expertise. Capsules, gummies, bars, candies, waters, and energy drinks are all on the table.
Key Learning Objectives:
- Identify key ingredients and label claims that influence consumers’ purchasing decisions
- Understand the science behind claims and how they build trust with consumers
- Learn how nonstimulant ingredients can be integrated into different application types
Who Should Attend:
- Those from companies in the USA, Canada, Mexico, Latin America, Europe, and Australia
- Those in business development, marketing, R&D, purchasing, regulatory affairs, manufacturing/processing, and corporate management
- Executives, vice presidents, directors, managers, supervisors, researchers, formulators, scientists, and analyst
Speakers
Katie Emerson
Senior Manager, Scientific Affairs
Kyowa Hakko
Katie Emerson, MS, RD, CISSN, is a registered and licensed dietitian in Florida and a certified sports nutritionist. She holds a bachelor's degree in science education and a master’s degree in nutrition and dietetics. She is currently pursuing a doctoral degree in exercise science. Emerson has several years’ experience working in the supplement industry developing and conducting clinical trials with novel branded ingredients for the sports nutrition, cognitive health, beauty, and healthy aging markets.
Joey Savage
President and CEO
Savage Nutra
Joey Savage is the founder and CEO of Savage Nutra, a consulting firm dedicated to creating cutting-edge nutraceuticals. He holds bachelor’s degrees in genetics and biochemistry from Texas A&M University and a certification in artificial intelligence from MIT Sloan School of Management. Savage’s role extends beyond executive leadership to include hands-on team building, formulation, product development, and strategic packaging initiatives.
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