|Articles|June 7, 2011

Seniors Consuming More Energy Shots, Wall Street Journal Reports

Now, recognizing sales opportunities, energy shot marketers are even distributing energy shot samples at AARP conventions.

Energy shots are finding a growing fan base among senior consumers, reports the Wall Street Journal. Traditionally, such beverages have targeted younger consumers, such as students or people working long hours. Now, recognizing sales opportunities, energy shot marketers are even distributing energy shot samples at AARP conventions.

Read more here.

Newsletter

From ingredient science to consumer trends, get the intel you need to stay competitive in the nutrition space—subscribe now to Nutritional Outlook.