PureCircle Ready for Stevia in Europe: Headquarters, Distribution Deal

September 16, 2011

PureCircle (Oak Brook, IL) has announced the opening of a European headquarters in London.

With stevia suppliers awaiting approval for the natural sweetener in EU by the end of this year, PureCircle (Oak Brook, IL) has announced the opening of a European headquarters in London.

The company has also extended its distribution deal with Prinova Group (former Premium Ingredients International), as Prinova Europe will assume distribution of stevia in Europe.

Jordi Ferre, president of PureCircle’s commercial division explains the company’s preparations for European business:

Our direct UK presence will enable us to partner with customers across Europe. Sales, marketing, and application support will all be available through the UK operations further demonstrating PureCircle’s industry leading ability to provide solutions to customers throughout product development stages. PureCircle’s UK reach will be further extended through the new distribution agreement with Prinova which builds on the existing successful distribution relationship the two companies have already established in the US market.

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