PureCircle Partners with its Customer to Grow Stevia in Paraguay

August 18, 2011

PureCircle has planted the first 13 hectares of stevia in Itapúa, Paraguay, in fields owned by Kress Group.

Stevia producer PureCircle (Chicago) has planted the first 13 hectares of stevia in Itapúa, Paraguay, in fields owned by Kress Group. Kress Group (Asunción, Paraguay) is known for its Fruitka brand of fruit juices and is a PureCircle customer-and now a grower-of stevia.

PureCircle adds that Itapúa, which is located in Southern Paraguay and shares a border with Argentina, has potential to become a leading stevia-producing region.

“Our agreement with Frutika is especially sweet because they are now a full supply-chain partner,” says PureCircle South America’s managing director Fernando Chilavert. “In addition to being a customer, now they are also one of our farmers. So we have in a way completed a full circle…”