Prinova launches new e-commerce website for US, Canada

Prinova (Carol Stream, IL) created an innovative e-commerce experience for food-grade vitamins and amino acids with the launch of its new website for the United States and Canada. It features access to live pricing, regulatory documents, a personalized dashboard that will provide updates on shipping and logistics, and extensive data on 400+ ingredients. The new site also allows customers to search ingredients by key criteria such as application and health benefits, request quotes and samples, track orders, access critical market insights and discover recommended and related product features. 

“Prinova's growth over the last 40 years has always been tied to how we can best serve the evolving needs of our customers," said Don Thorp, president of Prinova, in a press release. "Purchasing and R&D professionals today want more information, choices and control when it comes to their digital experience with suppliers. The new e-commerce site delivers on this by providing our customers all the things they might expect from a retail-level shopping experience — pricing, sourcing transparency, and extensive product data."