PharmaLinea launches new line of prebiotic products, new additions to iron and UTI supplements

PharmaLinea (Ljubljana, Slovenia) launched a new line of prebiotic products, >Your< Prebiotiq, and several new additions to their existing lines for iron deficiency and urinary tract infections (UTIs).

“We're excited about the new prebiotic-based product line for several reasons,” said Maja Orešnik, science & research director at PharmaLinea, in an interactive flipbook introducing the new line of products. “Probiotics are a big trend, but they face the undeniable issue of shelf-life stability, transport stability, and even digestive tract survival. Withprebiotics we are bypassing all these obstacles, which allows us to be muchmore certain of the active ingredients delivering the effects that were shownin clinical trials in practice, to the consumers. Additionally, with probiotics you introduce new, foreign strains into your system without knowing your microbiome composition, whereas with prebiotics we are promoting thegrowth of existing beneficial microflora. It is inherently the less invasive approach. We were able to develop products with efficacy in low dosages and therefore continue the modernization of prebiotic use from high volumes infunctional food format to convenient volumes in food supplement format.”

>Your< Prebiotiq Capsules are formulatedto promote a healthy microbiome composition and thus maintain regularity and digestive comfort. The ingredients are clinically shown to promote growth of beneficial microflora, significantly decrease digestive discomfort, and improve regularity. The >Your< Prebiotiq Acute Sachets are anatural solution for constipation, delivering bowel regularity in a mild and gradual manner. Clinically studied ingredients are shown to aid digestion through enzymatic activity, fiber content, and promoting growth of beneficial microflora.

PharmaLinea also introduced new additions to its >Your< Iron Forte and >Your< UTI Free lines of products. These include >Your< Iron Forte Orosticks, >Your< Iron Forte Liquid Sticks, and >Your< UTI Free Orosticks.

“We took our two most successful lines (>Your< Iron Line and >Your< UTI Free Line) and utilized our expertise in advanced product forms to develop line extensions with an ever better user experience and even better differentiation for our clients,” said Matevž Ambrožič, marketing and PR director for PharmaLinea. “Market data shows that direct sticks are a very hot delivery format ­­– for example in some of the most developed European markets such as Italy or Germany, some of the fastest growing SKUs among iron and UTI supplements are in stick pack form.”