NPA to virtually host The Big Natural

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The Natural Products Association (NPA; Washington, D.C.) announced that it will be virtually hosting its annual conference, The Big Natural, from November 30 – December 1, 2020. Daniel Cormier, the Ultimate Fighting Championship (UFC) fighter, will deliver the keynote address. 

“This is an event that no one in the industry can afford to miss,” said Daniel Fabricant, PhD, NPA’s president and CEO, in a press release. “While we may be doing things a little differently this year, we are moving full speed ahead and addressing the issues that are most impacting our industry. We are tailoring the program this year to make sure that attendees are still engaged and have the same access to the world’s leading experts in the natural products industry. This is also an excellent opportunity for the industry to make a direct investment back into the industry, with 100% of profit going directly to education and advocacy initiatives.” 

The two-day event will feature educational sessions, workshop programming, case studies, interactive discussions, networking, and benchmarking. The Big Natural will bring together industry leaders, innovators and government officials to share insights, and is open to members as well as non-members. The event is expected to attract C-suites as well as department leadership within the retail, CPG, natural, health foods, supplements and investment sectors with budget and/or human capital responsibility in the following areas:

• Strategy and Product Development
• Legal, Regulatory, and Compliance
• Digital Initiatives, Branding, Marketing and Advertising
• Merchandising, Distribution, and E-Commerce
• Analytics and Big Data
• Customer Experience and Customer Service
• Business Development, and Finance
• Quality and Scientific Affairs
• Probiotics and Novel Ingredients
• Medical/Functional Foods
• Sports Nutrition
• Defining Natural