New protein powder promotes healthy growth and development of boys over 10 years old

Photo © iStockphoto.com/shironosov

Nutritional Growth Solutions Ltd. has introduced a new line of protein drink powder that is designed to support the growth and development of boys ten years of age and older. The product, called Grow Daily Boys 10+ contains a patented blend of macronutrients and micronutrients designed to support adolescents’ growing bodies and improve muscle mass. Each serving of the product contains 18 grams of whey protein, healthful lipids, complex carbohydrates, as well as zinc, calcium, iron, and vitamins A, D, and C. The powder comes in chocolate, vanilla, and “plain” (neutral) flavor. The plain flavor is versatile, crafted to be added to milkshakes, fruit smoothies, and yogurts, to name a few options.

“While nutritional needs are similar for young boys and girls ages 3-9, during puberty they have different nutritional needs,” explains Michal Yackobovitch-Gavan, PhD, director of clinical studies at NGS, in a press release. “For this reason, we dedicated this line for boys for the 10 years and up age group and will design another product line for girls at the same age. There are more than 20 million children in the U.S. between ages 10-14, but while this group of rapidly growing adolescents has unique nutritional needs, there are very few products addressing these needs, let alone products that have been clinically tested.”

“We typically see a higher demand for our existing products for boys and have a greater number of inquiries from parents requesting a supplement solution for their pre-teen boys,” adds Liron Fendell, CEO and managing director of NGS. “This is what prompted the development of our latest product. In addition to the physical needs, this is also the age where active boys begin to become more conscious of their body image.”

The new Grow Daily Boys 10+ joins Grow Daily Kids 3+ under the company’s evolving Healthy Heights brand.