New curcumin ingredient for RTD beverages at Vitafoods Europe

Jennifer Grebow
Jennifer Grebow

Jennifer Grebow is the editor-in-chief of Nutritional Outlook, an award-winning media-content provider in the dietary supplement and natural products market. Nutritional Outlook, an MJH Life Sciences brand, provides insights and industry updates critical to manufacturers of dietary supplements, healthy foods, and nutritious beverages. Nutritional Outlook keeps industry abreast of current market trends, research updates, news, and regulatory developments. Nutritional Outlook goes beyond the 24-hour news cycle and provides in-depth analysis to help industry players navigate the challenges and changes in the near- and long-term. Nutritional Outlook is a brand of MJH Life Sciences, the largest privately held, independent, full-service medical media company in North America, dedicated to delivering trusted health care news across multiple channels.

The new ingredient, Curcugen, is said to be a 100% natural, water-dispersible curcumin ingredient.

DolCas-Tenshi Bioceuticals Inc., a new joint venture between DolCas Biotech LLC (Landing, NJ) and Tenshi Kaizen Private Ltd. (Bengaluru, India), will introduce a new, bioavailable curcumin ingredient for ready-to-drink (RTD) beverages at the upcoming Vitafoods Europe trade show taking place May 7-9 in Geneva, Switzerland.

According to the companies, the new ingredient, Curcugen, is a 100% natural, water-dispersible curcumin ingredient. “Curcugen’s patent-pending composition base is a novel-source turmeric oleoresin, rather than the 95% standardized curcuminoid material common in the supplement industry,” the companies' press release states. “The Self D platform technology”-created by a company called Olene Life Sciences Pvt. Ltd.-“optimizes the oleoresin base so that its benefits can be fully realized.” In short, the companies say, the oleoresin matrix preserves and optimizes the ingredient’s complex of curcuminoids, essential oils, and polar resins-all of which, they say, help to overcome any absorption issues typical with unformulated curcumin ingredients. The technology also helps promotes the ingredient’s dispersibility in beverages.

“Curcugen was developed using our patented SELF D platform technology,” said Somashekara Nirvanashetty, PhD, CEO and cofounder of Olene Life Sciences Pvt. Ltd., in the DolCas-Tenshi Bioceuticals press release. “It is a truly ‘disruptive innovation’ sure to redefine the curcumin landscape, allowing Curcugen to emerge as one of the leading curcumin products globally.”

DolCas-Tenshi Bioceuticals claims that Curcugen is “among the most concentrated curcumin ingredients on the market.”

Visit Vitafoods booth #F200